NO OUTSIDE ADVISORS, JUST INSIDERS ON BOARD.
activate the captains within your organisation.
The name Culture Captains is not about us. It is about empowering the culture champions—the Captains—within your organisation. We deliver the expertise, experience, and drive; they make the impact every single day.
The Culture Captains mindset is built on scientifically validated methodologies, proven in the field. Our foundation combines the lessons learned from the Marine Corps with extensive international business experience.
From listed corporations and start-ups to public sector organisations: we operate on the front lines. We don’t consult from the sidelines; we act as insiders getting things done. With a vast network of experts in leadership, team dynamics and governance Culture Captains always deploys the perfect team for your challenge.
We’re only satisfied when the foundation is rock solid.
Meet Culture Captains:
Experts in leadership & culture
Niek van Rooijen
Strategy & High Performance
Niek combines a passion for good life with a Marine Corps mindset. He began his career with the Netherlands Marine Corps where he learned firsthand how essential it is to empower individuals to achieve peak collective performance. This focus on building strong teams is the common thread throughout his career as a manager, consultant, and advisor.
His expertise spans a wide range of industries: from the fast-paced commercial world of investment banking to running a surf school on Bonaire. Whether he is guiding a law firm or a software developer, Niek is in his element as long as he is working with people. In 2019, he founded Culture Captains to help organisations achieve sustainable behavioural change and measurable results.
- Background: General Economy & Finance (MSc)
- Expertise: Team Development, Interim Management, High Performance


Lonneke van den Beucken
Governance, Mediation & Organisational change
Lonneke is an expert in the executive and governance arena. For many years, she advised executives at listed companies and partners at consulting and law firms. Since 2019, her focus has been on strategic change management and governance issues within both commercial and (semi-)public sectors.
Her core strength is turning vision into actionable strategy. She effortlessly maneuvers between competing interests, drawing energy from the resulting dynamics. The psychology of organisational change is her foundation: without sincere attention to the ‘soft side’, the ‘hard side’ will inevitably gridlock.
- Background: Dutch law (LLM)
- Expertise: Governance, Mediation, Organisational Change
STRATEGY FAILS WHEN THE UNDERCURRENT IS IGNORED
– Lonneke van den Beucken –
SUCCESS BOILS DOWN TO ONE THING: POWER OF THE TEAM.
– Niek van Rooijen –
