No consultants ashore,
But insiders on board.
The name Culture Captains is not about us. It is about activating the culture carriers – the captains – within your organization. We deliver the expertise, experience and passion; They make a difference every day.
The ideas of Culture Captains: methodologies based on scientific models, but above all tested in unruly practice. The lessons from the Marine Corps, combined with international experience in business, form our foundation.
Whether it is a listed company, a start-up, or a public organization: we are at risk. Not a consultant on the sidelines, but an insider withDirtyHands. Culture Captains has a wide network of specialists in leadership, team development and governance. As a result, we always use the most appropriate expertise.
We are only satisfied when the basis is as a house – or as a ship that is ready for the storm.
Meet Culture Captains:
Experts in leadership & culture

Lonneke van den Beucken
Governance, Mediation & Organizational change
Lonneke is an expert in the administrative field. For years she advised executives from listed companies, partners of consultancy companies and law firms. Since 2019, she has focused on complex governance issues within both commercial and (semi) public organizations.
Her strength lies in translating vision into concrete action. She effortlessly maneuvers between opposing interests and gets energy from the dynamics that are released. The psychology of organizational change is its foundation: without genuine attention to the ‘soft side’, the ‘hard side’ gets stuck irrevocably.
- Background: Dutch law
- Expertise: Governance, Mediation, Psychology of Change
Niek van Rooijen
Strategy & High Performance
Niek is a Burgundian with a Marine mentality. He started his career with the Marine Corps, where he learned how essential it is to make each other powerful for collective top performances. This focus on strong teams is the common thread in his career as a manager, consultant and consultant.
His experience is broad: from the commercial world of an investment bank to running a surf school on Bonaire. Whether he supervises a law firm or a software developer; As long as he can work with people, he is in his element. In 2019, he founded Culture Captains to help organizations with sustainable behavioral change and measurable results.
- Background: General Economy & Finance
- Expertise: Team development, Interim management, High performance

Without attention to the undercurrent, every strategy stranded
– Lonneke van den Beucken –
Success can always be traced back to one thing: the strength of the team
– Niek van Rooijen –
